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Guiding Principle


Since 1873 we personally vouch for highest quality


As an owner-managed tea trading company, we have been committed to the genuine East Frisian tea tradition and the preservation of this unique "national beverage" for generations.

We import first-class individual batches for our genuine East Frisian blends, which we then refine through artful blending and sell under the THIELE TEA brand in a predominantly regional market. Our promise for the highest quality defines consistent quality on all levels of our activities.

Our efforts are focused on securing and expanding our entrepreneurial heritage further.
Our work is characterised by long-term thinking, solidity, reliability and customer orientation.

Social responsibility and closeness describe our relationship with our employees. We support them in their personal and career development and encourage them to take responsibility for their own actions.

In terms of sustainability, our relationships with long-term and certified business partners are based on mutual respect and appreciation. We use existing resources responsibly, sparingly and in an environmentally conscious manner.