Our Brand Values
As an owner-managed company, THIELE & FREESE is committed to the genuine East Frisian tea tradition.
Top Quality.
The highest quality is our pledge.
We have personally vouched for this with our name since 1873.
Love.
THIELE TEA is more than a first-class natural product.
It is a commitment to centuries-old East Frisian tradition, an expression of love and dedication to an incomparable pleasure.
Distinctiveness.
Our tea owes its strong, fine-aromatic character and its high yield to the careful processing of unique top teas.
THIELE TEA is unmistakable.
Authenticity.
As a family-run company, we are there for you.
We cultivate our values authentically and consistently.
Trust.
Responsibility shapes our actions, creating trust.
We treat people and nature with respect and appreciation.
Culture good.
Cult. Cosy. Good. We have been wholeheartedly committed to preserving our genuine East Frisian tea tradition for generations. The East Frisian tea ceremony has been a UNESCO Intangible Cultural Heritage since 2017.